Skoog is a NatureTech PropTech startup with the mission to enable the standing-forest economy and disrupt rural land use. In the summer of 2022, the company came out of an early-stage VC programme (Antler Oslo), where potential founders are picked from the top 2-3% of the applicants. At the competitive programme, our founders also succeeded in being among the small split to secure VC funding after demonstrating early product-market-fit and traction.

Our Values

Ecocentrism: We trust in the Earth’s innate ability to restore itself. This requires placing intrinsic value on all living beings and ecosystems regardless of their perceived short-term utility, without which sustainable use of natural resources will remain an empty promise. We think a careful design can achieve a positive feedback loop between economic profitability and ecological sustainability, infinitely ♾️.

Selective innovation: We are a team of creatives and innovators capable of delivering digital disruption in various domains and directions. Because we have this choice, we are also cautious and “picky” about where to spend this power. We believe that unhinged exponential technologies have made our lives faster, but not always better. So, we think a technological civilization should aim at a later paradise than an earlier dystopia. What is the point of rushing to unfold mankind’s fate when time is inevitably doing it? What about the quality of this destiny? As a result, while we experiment and innovate, we will deliberately cease to deploy or launch features or products that turn out to speed up wrong processes and will focus on innovating where the long-term well-being of life on this planet is incorporated by design.

Open work culture: We expect our outputs and processes to promote a culture of freedom, fun, and independence. As an exponential organization (ExO), we believe in democratic and empathetic leadership, kindness, and integrity, not domination. We don’t mandate inclusion; it will naturally follow. Similarly, like nature, resilience is our main ambition, not agility and growth if they come unnaturally. Also, as hard as it sounds, we strive for simplicity and elegance; less is more.

Augusto Andrade
Co-founder & Advisor

Nima Darabi
Co-founder & CEO

Marianna Gomes
Agricultural Engineer

Alice Carlsson
Product Advisor

Muhammad Nabeel Mubashar
Full-stack Developer

Hamid Reza Jamali
XR Developer

Maryam Lotfigolian
AI Intern

Frederico Simões
Forest Researcher

Ivett Josefine Geiger
Sales & Marketing Specialist